I turn ad spend into qualified pipeline — for B2B tech, resorts & D2C brands.
Digital marketing at Team Computers, New Delhi. Previously Makreate, Dubai. Now looking for a manager’s seat.
RUDRA SINGH
- ₹15–20L monthly budget owned
- 5.6X return on ad spend
- +250% conversion rate
- 150+ qualified leads a month
- 5X+ ROAS on e-commerce
- 100+ keywords ranked
(01) — Engagement
About
I’m Rudra — a performance marketer who treats every rupee like it was hired to do a job. Three years, two countries and seven business units later, I build acquisition systems across Google Meta and LinkedIn — and wire them up with AI so the reporting runs itself.
- Based inNew Delhi, India
- Experience3+ years across India & the UAE
- Budget owned₹15–20 lakh a month
- Freelance4 e-commerce stores built & grown
- SectorsB2B IT · Hospitality · E-commerce · F&B
- EducationMBA, Mittal School of Business — LPU (CGPA 8.29)
What’s nextA marketing manager role where I own the number: budget, people and pipeline.
Enough about me.
Let’s talk numbers
(02) — Proof
Results
Ten times the budget. Three years.
Every step up came with a bigger number to own. Today that’s ₹15–20 lakh a month across Google, Meta and LinkedIn — and the pipeline that has to show for it.
Monthly media budget under management
INR · approx.
- ~₹1.5L2023 · Tezo Digital, HyderabadAug ’23
- ~₹5.5L2024 · Makreate, DubaiJun ’24
- ₹15–20L2025 → now · Team ComputersMay ’25
5.6X
Return on ad spend170K AED in, 395K AED out over a three-month campaign.
+250%
Conversion-rate lift2From landing-page A/B testing — 100+ conversions a day.
150+
Qualified leads a month350–60 from Google Ads, 100+ from LinkedIn and Meta.
100+
Keywords ranked4Across service and solution categories, plus AI Overview visibility work.
- Makreate, Dubai — paid media for a client across Google, Facebook & LinkedIn, 2024–25.
- Makreate, Dubai — landing-page experiments, 2024–25.
- Team Computers — B2B lead generation across seven business units, 2025–now.
- Team Computers — organic search programme, 2025–now. Budget figures converted at approximate rates.
(03) — Consideration
Selected campaigns
03.1
Makreate · Dubai, UAE
2024 — 25
Paid media · CRO
70K AED in. 395K AED out.
Ran a client’s paid strategy across Google, Facebook and LinkedIn for three months, then A/B-tested the landing page until it converted 3.5× better than where it started.
- 5.6XReturn on ad spend
- +250%Conversion rate
- 100+Conversions a day
03.2
Team Computers · New Delhi
2025 — Now
B2B demand generation
One lead engine, seven business units.
₹15–20 lakh a month across Google, Meta and LinkedIn — every unit with its own audience, funnel and cost-per-lead target, all reporting into one view.
- 50–60Google leads a month
- 100+LinkedIn & Meta leads
- ₹20LMonthly budget ceiling
Monthly lead mix
- IT AMC
- Managed Services
- Cybersecurity
- Business Analytics
- IT Infrastructure
- Apple Enterprise
- Laptop OEM
- One dashboard
03.3
Hospitality & D2C · India
2025 — Now
Performance marketing · E-commerce
Filling rooms and carts at ~3X ROAS.
Paid media for the group’s resort, food and restaurant brands — built around direct bookings and online sales, not vanity reach.
- ~3XROAS
- 2X+ROI
- 5Consumer brands
- Uma by the Sea
- Avatara Resort
- Tatva Hills Resort
- Tatva Hills Superfoods
- Indy by Qla
~3XROAS
03.4
Marketing ops & AI automation
2024 — Now
Automation · Claude Code
Reporting that runs itself.
At Makreate I rebuilt the reporting workflow and halved decision time. At Team Computers I took it further: Claude Code automations that connect Google Ads, Meta Ads and the website backend, so optimisation calls start from live data instead of a Monday spreadsheet.
- −50%Decision time at Makreate
- 3Systems wired together
- AIReporting & optimisation
- Google Ads
- Meta Ads
- Website backend
- Claude Code
- Reports
- Optimisations
03.5
Search & AI visibility
2025 — Now
SEO · GEO · Digital PR
Ranking on Google — and inside the answers.
100+ target keywords ranked across service and solution pages, backed by PR and backlink campaigns built to earn mentions in Google AI Overviews and LLM answers.
- 100+Keywords ranked
- PRBacklink campaigns
- LLMBrand mentions
AI OverviewBrand cited in the answer
Illustration
03.6
Tezo Digital Solutions · Hyderabad
2023 — 24
Content · Organic · SEM
Where it started: +40% organic in 90 days.
Keyword research, content and social for a tech brand — 85K monthly social impressions, a community that grew by 10K, and a Google Ads account returning $5K on $1.8K.
- +40%Organic traffic
- +10KFollowers
- 20–30%Engagement rate
+40%Organic sessions · 3 months · illustrative
(04) — Retargeting
Freelance · E-commerce
Built the store. Then filled it.
On the side, I build e-commerce stores for founders in India and Nepal — then run the Google and Meta ads that pay for them, with remarketing and WhatsApp flows that bring abandoned carts back.
- 5X+ROAS across Google & Meta
- 4XReturn on investment
- 4Stores built & grown
The recovery engine
Abandoned isn’t lost.
Most shoppers don’t buy on the first visit. On every store I set up Meta and Google remarketing plus WhatsApp follow-ups, so people who add to cart and leave get a reason to come back and finish the order.
- 01Ad clickGoogle · Meta
- 02Product page
- 03Add to cart
- 04Leavescart abandoned
- 05aRemarketing adsMeta · Google
- 05bWhatsApp nudgecart reminder
- 06Order placed
Hi! You left something in your cart — it’s saved for you. Tap to finish your order.
Delivered ✓✓
Illustrative flow
(05) — Playbook
How I’d run your growth team
Four moves. Every account.
Budgets change, channels change, the algorithm changes every Tuesday. The operating system doesn’t. This is how I run a P&L — and how I’d run a team.
Move 01 / 04
Audit
Find the leak before buying more traffic.
- Tracking, attribution and funnel audit before a single bid changes
- GA4, Search Console and Looker Studio as the single source of truth
- Fix the landing page first — it’s the cheapest media you’ll ever buy
Tools · GA4 · GSC · Ahrefs · Looker Studio
Move 02 / 04
Architect
Build the channel mix around intent, not habit.
- Search to capture demand that already exists
- LinkedIn for the accounts that actually matter
- Meta to retarget, remind and close the loop
Proof · 150+ B2B leads a month
Move 03 / 04
Test
Every opinion is a hypothesis.
- Creative, copy, audience and landing-page experiments, always running
- One variable at a time, with a pre-agreed success metric
- Kill losers fast; move budget to winners faster
Proof · +250% conversion rate
Move 04 / 04
Scale
Systems over heroics.
- AI-assisted reporting and optimisation, so people do the thinking
- One dashboard leadership actually reads
- Budget follows proven unit economics, not last month’s plan
Proof · decision time halved at Makreate
(06) — Track record
Experience
Where I’ve earned it.
2025 — Now | Team Computers | Digital Marketing Executive | New Delhi
150+qualified leads a month on a ₹15–20L monthly budget
- Own ₹15–20L a month across Google, Meta & LinkedIn for seven business units
- 50–60 qualified Google Ads leads plus 100+ from LinkedIn and Meta each month
- Built Claude Code automations linking Google Ads, Meta Ads and the website backend
- Ranked 100+ target keywords; PR and backlinks for AI Overview & LLM visibility
- ~3X ROAS, 2X+ ROI for the group’s hospitality and e-commerce brands
- Always-on A/B testing across creatives, copy and audience segments
2024 — 2025 | Makreate | Digital Marketing Executive | Dubai, UAE
5.6Xreturn on a 70K AED, three-month paid media budget
- 70K AED → 395K AED revenue in three months across Google, Facebook and LinkedIn
- Landing-page A/B tests: +250% conversion rate, 100+ conversions a day
- Programmatic targeting and creative: +15% conversion rate, +10% ROI
- Email outreach: 2,000 conversions at a 5% conversion rate
- Reporting workflows that cut decision-making time by 50%
2023 — 2024 | Tezo Digital Solutions | Digital Marketing Intern | Hyderabad
+40%organic search traffic in three months
- Top-of-funnel content: 85K monthly impressions, 5K unique website visitors
- LinkedIn & Instagram strategy: 20–30% organic engagement, +10K followers
- Keyword research that drove +40% organic traffic in three months
- Google Ads: $5K conversion value on a $1.8K monthly budget
Alongside | Freelance | E-commerce builds & growth | India & Nepal
5X+ROAS on Google & Meta for four e-commerce stores I built
- Built four e-commerce stores on WooCommerce and WordPress
- Google & Meta Ads at 5X+ ROAS and 4X ROI
- Remarketing and WhatsApp flows to win back abandoned carts
- Clients across office equipment, wellness, and fragrance & jewellery
(07) — Qualification
Education & certifications
The groundwork.
Two business degrees for the commercial thinking, then the certifications to go deep on digital.
2022 — 2024
Jalandhar, Punjab
Master of Business Administration
Lovely Professional UniversityMittal School of Business
8.29
CGPA
2019 — 2022
New Delhi
Bachelor of Business Administration
GGSIPUKIHEAT
84.5%
Score
Certifications
- Professional Diploma in Digital MarketingDigital Marketing Institute · 2024
- Foundations of Digital Marketing & E-commerceGoogle · Coursera · 2023
- Advance as a Digital Marketing SpecialistLinkedIn · 2023
- The Complete Digital Marketing CourseUdemy · 2021
(08) — Stack
Skills & tools
The toolkit. Go on, throw it around.
Platforms change. The habit of picking the right tool for the number you’re chasing doesn’t.
Click & drag ↓
- Paid Media
- Lead Gen
- SEO
- CRO
- GEO
- Google Ads
- LinkedIn Ads
- Ahrefs
- Mailchimp
- Photoshop
- SEM
- Meta Ads
- Looker Studio
- Gemini CLI
- GA4
- Search Console
- SEMrush
- Apollo
- Yoast SEO
- Premiere Pro
- After Effects
- Copywriting
- HubSpot
- Claude Code
- Social
(09) — Conversion
Contact
Hiring a marketing manager?
I’m looking for a role where I own the number — budget, people and pipeline. If that’s the seat you’re filling, let’s talk.